Let’s face it, traditional teabags aren’t quite all their cracked up to be, and to any tea connoisseur, they are blasphemous, pure and simple. The problem, however, is that traditional teabags account for the vast majority of sales in the US. This is a problem further compounded by the fact they often contain the cheapest tea which produces an inferior beverage.
Loose tea was very common decades ago and allowed consumers to really appreciate the delightful flavors and aromas. The teabag actually came about as the result of a misunderstanding. In 1908, Thomas Sullivan packaged his tea in small silk sacks to cut down costs – traditionally, tea was transported in tins which cost a lot more. Confused, people simply tossed the sacks into the water and thus, the teabag was born.
To release its full flavor and aroma, tea leaves need room to expand. Teabags limit this room and so to compensate, smaller leaves were used. These smaller leaves are generally cheaper and inferior, resulting in tea that had lost most of its charm. As a result, tea enthusiasts everywhere have had to suffer a lackluster product that falls far short of the genuine article – until now.
The Revolution began in 1998 with a single goal – to provide tea lovers with the product they so richly deserved, and the rest is history. The introduction of the Infuser bag perfectly combines the best aspects of traditional loose-leaf infusers and the common teabag, while eliminating the drawbacks of the latter. Only premium-quality leaves are contained in the Infuser bags which let more water pass through.
Finally, the premium, loose-leaf tea experience beloved by so many for centuries can now be enjoyed by all, any time, anywhere.
