Fresh Express retail sector continues to grow significantly as we continue to innovate effectively within our existing categories and simultaneously diversify into new ones. Insight and innovation are firmly at the heart of everything we do, both as a business and as a retail team.

We have the expertise, experience and energy that can be trusted with developing and growing your business categories :


  • Category experts who can convert powerful consumer & market insight into actionable proposals and develop customer orientated solutions
  • Adding real value through market leading product development and innovation for both branded and own label products


We pride ourselves on the depth and breadth of our category knowledge and expertise. At Fresh Express, we strive to be the category partner of leading retailers and our Account Managers are complemented by a Trade Marketing function which, by using effective Category Management techniques, works as an extension of their own category teams.

TEL: +971 4 8848811

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